Zebra's Industry Solutions can give your business a competitive advantage by connecting people, assets and data to help you make better decisions.
Scale and energize your retail strategy with a digital backbone that unifies your team, informs priorities and drives results with Zebra's retail technology solutions.
Zebra’s mobile computing, scanning, and printing solutions connect each operational area in your warehouse to give you the agility to realize transformational gains.
Zebra's healthcare technology solutions provide patient identity management, mobile health devices, and business intelligence data to improve efficiency.
Zebra’s manufacturing technology solutions enable manufacturers to become more agile, optimize plant floor performance and embrace market changes.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
In today's world, the demands on transportation and logistics companies are higher than ever. Dedicated Warehouse, Fleet and Delivery, and Yard and Terminal solutions enable visibility to every aspect of your business and keep operations running flawlessly around the clock.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Learn how Zebra's public sector technology solutions empower state and local governments to improve efficiency with asset tracking and data capture devices.
Zebra's range of Banking technology solutions enables banks to minimize costs and to increase revenue throughout their branch network. Learn more.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's location technologies provide real-time tracking for your organization to better manage and optimize your critical assets and create more efficient workflows.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customize your mobile device for optimal efficiency.
Zebra's OEM scan engines, imagers, and private label OEM products offer flexible integration and help enhance product development with modern OEM technology.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Keep labor costs low, your talent happy and your organization compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Empower the front line with prioritized task notification and enhanced communication capabilities for easier collaboration and more efficient task execution.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximizing IT resources and minimizing down time.
Make the most of every stage of your scanning journey from deployment to optimization. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of industrial automation software enables users of all experience levels to solve their track-and-trace and vision inspection needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customization starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aimed at machine and computer vision engineers, Aurora Vision Studio software enables users to quickly create, integrate and monitor powerful machine vision applications without the need to write a single line of code.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximize productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
The Zebra Knowledge Center provides learning expertise that can be tailored to meet the specific needs of your environment.
Zebra has a wide variety of courses to train you and your staff, ranging from scheduled sessions to remote offerings as well as custom tailored to your specific needs.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
Build your reputation with Zebra's certification offerings. Zebra offers a variety of options that can help you progress your career path forward.
My most favorite part of leadership is supporting and watching others grow and achieve their dreams. Not the goals someone else has set for them; the ones they have set for themselves. The ones that bring pure joy and satisfaction. Sometimes that can be very hard to do if you approach leadership with a traditional mindset. I’ve mentored many people over the years, and I’m always surprised by how scripted they think a career path should be. If you take a look at my career path, it is anything but scripted. I’ve owned my own companies – which means I was everything from the janitor to the CEO – and I’ve worked across many different functions within the corporate landscape. What has allowed me to make big jumps from function to function, such as sales to IT, is having the right focus. Instead of trying to become an expert – or thinking I need to be an expert – in every single area before moving on to my next role (as women often do), I have tried to focus mainly on the gaps and how I can best support them to drive productivity and innovation. It’s not to say a person doesn’t still have to perform well on the basics but defining expectations and approaching “success” differently has made me stand out – and it can help others stand out and achieve their dreams, too.
As I have navigated through a variety of roles, it has opened my eyes to the skills and capabilities that exist amongst different teams. Role by role, and layer by layer of those in the organization, I’ve come to realize there is a huge opportunity to forgo the traditional mindset of career progression and, just like we do in day-to-day business, think outside the box when it comes to adding new talent to the team. One of the biggest reasons we need to take an approach like this is because the market is changing and by default, we must also consider how we can change to best support customer expectations. The way we do that is through digital transformation.
I think everybody has heard the term “digital transformation.” However, I’m willing to bet there are a lot of people who don’t really understand what it means for them or for their company.
Do you even really understand what it means for you?
How we do our work today is mostly driven by the technology that was available at the time we joined the workforce or accepted our current jobs. That’s right, many of us still view technology as a luxury versus a required tool because legacy processes and business practices haven’t been technology dependent, and we’ve been using both for a long time.
Unless you’re right out of school and working at your first job, reflect a bit on your career and personal history with business technology:
If there wasn’t a good technology solution to support the work, then the work stayed manual. Over time, some of this work may have blended a bit to create some new processes, and you may have used a few ad-hoc solutions. But I (once again) bet that much of it is still siloed, and you spend many hours in a day just managing what falls outside of the process – which someone likely didn’t follow.
That brings me back to the impact of digital transformation on us individually as employees and leaders, as well as our team and company collectively:
If I put it simply, digital transformation is taking our manual processes and digitizing them so we can automate and eliminate manual interventions or possibly create new processes which help bring a better experience to the business, our culture, and the customer.
But how do we bring about and support digital transformation when so much of the knowledge that exists is conducive to legacy systems and processes?
It can sometimes be difficult to ask a person who’s been supporting business the same way for years to suddenly determine how they can now do their jobs, or even menial tasks, very differently. A good example of this is when I was in an IT role. I went to the sales partners I supported and said, “If you could have anything you wanted from a technology standpoint to really improve visibility and make a difference in your operating margins and customer experience, what would it be?”
I had a full page of technology enhancements listed that I knew would help in a variety of areas, and I was biting at the bit to start checking them off, certain this group of people would share in my excitement about each of these improvements. But, to my surprise, the response I got from the team was “I’d like a USB drive and to be able to print a PDF.” The moral of this story: it’s hard to think about how you can conceptually do your job differently. This is the moment I realized I needed to start bringing in sources that could show them how work could be done more effectively.
We need to disrupt how we perform our jobs today, and big disruption comes from new mindsets, perspectives and experiences. To be successful, it means the right capabilities need to exist on our teams. If you’re working with a team that is pretty tenured, bringing in new talent or helping them develop their external lens by engaging with consultants or peers in other organizations can make changes easier.
This means you need to bring in talent that can conceptually challenge the status quo but who are also strong enough to help lead the charge to bring about change. For me, this is where I seek out what would be considered unconventional talent for my team.
What do I mean when I say that?
Finding someone who doesn’t fit the mold of your current team – who can fill a gap. Rather than “fit,” think about how their skills and perspectives complement others and add to the team’s strength.
If I took a good guess, I’d be willing to say that most teams have an opportunity to bring about better visibility – to improve their reporting so that it really tells a story and can drive action. And there are probably several processes that produce redundant work through a manual approach. That’s because, traditionally speaking, if a team had an open role, the mindset would be to bring in someone who has the same skills as the others on the team to support this work. However, the better move would be to bring in someone who…
has the skills to help automate the processes (like UI Path as example)
has proven success of leading/implementing innovation, or
may have strong analytic skills to story tell through reporting so you can drive additional value through your team.
I personally look at these gaps as opportunities to seek out folks with these different strengths from various parts of the business – to bring those missing capabilities into my team. I also see each open role or skill gap as an opportunity for my current team members to gain experience in other areas, to become valuable beyond their current strengths – the ones they were brought in for originally.
As someone who may be reading this and thinking about your career path, I challenge you to look outside of your structured organization and identify how you can leverage your strengths to bring about positive change to the organization in other areas, while also learning and building on your capabilities. There are people like me who are seeking out that unconventional talent, so get out of your comfort zone.
I issue the same challenge to hiring managers. Don’t just look for someone who can backfill a role with the same skills that have always been needed. And don’t assume that “similar” skills, experience, or even personality will ensure compatibility between job candidates and your current team. As others say, diversity of thought is key to success. Well, diversity of skills, experience and mindset make a difference, too.
Deanna Self serves as the Director of Digital Strategy for Global Supply Chain and Repair at Zebra Technologies, where she is tasked with shaping and driving digital initiatives to optimize the global supply chain and repair processes. Bringing over 25 years of experience in sales, operations, and IT to her role, Deanna is passionate about leveraging technology to improve efficiency and customer satisfaction. Her expertise and forward-thinking approach are integral to her leadership in transforming Zebra's supply chain digital landscape.
Prior to this role, Deanna was responsible for the oversight and management of Zebra’s largest order fulfillment distribution center. She also spent over two decades in the food and beverage industry before joining Zebra, where she started out owning and operating her own distributorship and eventually served as an IT executive for Nestle USA.
Deanna holds a Master of Business Administration (MBA) from Queen’s University of Charlotte and was named one of Supply and Demand Chain Executive 2021 Pros to Know. She is also a winner of the Supply and Demand Chain Executive 2021 Women of Supply Chain award.
Are you a Zebra Developer? Find more technical discussions on our Developer Portal blog.
Looking for more expert insights? Visit the Zebra Story Hub for more interviews, news, and industry trend analysis.
Use the below link to search all of our blog posts.
Legal Terms of Use Privacy Policy Supply Chain Transparency
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2024 Zebra Technologies Corp. and/or its affiliates.